Subversion as a Service

Hoax is an interactive design studio. We're revising rules and disrupting routines to create novel situations and powerful experiences.


We produce original content for public enjoyment as well as custom work for corporate clients and other entertainment groups.

  • Immersive Experiences
  • Themed Parties
  • Site-Specific Installations
  • Participatory Theater
  • Ritual Performances
  • Mixed Media Storytelling
  • Alternate Realities
  • Roleplaying Games
  • Procedural Interactions
  • Replicas & Forgeries

The Racket

Our Noir-inspired party game that's criminally entertaining.

Select Clients

Accenture Adobe Appirio Bain & Company Baker Avenue Box Bulleit Group Bynd Captain 401 Cardinal Health Carmel Partners Cisco Clever Collective Health DaVita Digit Disqus DoubleDutch Dropbox Earnest Eyefluence Facebook Fetch Fitbit FiveStars Founders Fund Genentech Gigster Go Animate Go Daddy Golub Group Goodreads Google IFTTT Intel Intuit Kaiser Permanente Keepsafe Software LinkedIn LiveRamp Lookout Lyft Make School Marketsource MarkMonitor Menlo Ventures Mercy High School Microsoft MKTG MOOGSoft OrgOrg PayPal PGSS Pinterest Polyvore Presidio Knolls School Realm Remix Rock You Sano Seneca Center Sequoia Ecological Consulting Steel Blue Streak Super Evil Mega Corp. Tafalpolsky & Smith Tendo Communications The Burkhard School Thumbtack Tilt Triage Consulting Group Tribe Dynamics Twitter Uber UnCollege UpCounsel Webflow Wells Fargo Workday Worldpay Xola Yahoo Yelp Young and Borlik YouTube Zendesk ZeroCater ZS Associates

Possibility is our passion.

Our process is defined by our focus on the human experience. We approach our challenges, clients, and culture by expanding the possibility space and empowering its agents. While our methods and medium change with every project, our design philosophy remains the same:

Define the goal. Discern the motives. Devise a strategy. Do something completely different.

Welcome to The Haus of Hoax

We’re a small team with a large network. Our projects are collaborations between our core members and a select group of artists-in-residence.


We are building a community of artists, designers, technicians and performers united under a common code.


We take it! In everything! Here, have some!


We have impossible dreams, improbable ideas, and impressive results.


We own our decisions, our work, and our emotions.


We aim for perfection from every angle.


We define goals, create with purpose, and act with integrity.


We value diversity in our ideas, our projects, and our people.